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Syfy has inked its first integration pact with a travel client, signing Orbitz.com as a full-season sponsor of the unscripted series Destination Truth.
Per terms of the deal, Orbitz.com will receive 18 exposures over the course of Destination Truth’s nine-episode third-season run. Each week, host Josh Gates will turn to Orbitz.com to book his travel itinerary, in an integration that will include visual acknowledgment of the Orbitz site as well as a vocal cue.
The Orbitz.com partnership also marks the first time the network will have engineered an integration for one of its unscripted programs, said Chris Czarkowski, vp, ad sales, Syfy.
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