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NEW YORK Swiss luxury watch brand Patek Philippe soon will launch a global ad campaign that debuts a new tagline for its women’s products and promotes a number of styles. The men’s campaign continues the father-son generational theme that is approaching its tenth year.
London-based Leagas Delaney Group created the campaign. Lowe in New York handled the U.S. media buy.
The new women’s tagline, “You don’t just wear a Patek Philippe. You begin an enduring love affair,” evokes the emotional bond women feel with a treasured belonging.
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