Swirl Picks Up Pair of Web Clients

National Campaigns Planned for Referrals netLibrary, Arriba Soft
SAN FRANCISCO–Swirl’s recent wins of netLibrary and Arriba Soft’s accounts add nearly $25 million in billings to the agency, and will require it to churn out two national ad campaigns in fairly short order.
Swirl won both accounts without formal reviews. Initially, netLibrary, Boulder, Colo., a provider of electronic books (eBooks) over the Internet, had been talking with shops in its home state. Swirl entered the picture when it was recommended by the client’s public relations firm, Fleishman-Hillard, San Francisco, which has worked with Swirl.