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Account Services Director Roos Resigns to Pursue Consulting
SAN FRANCISCO–Saying he has tired of running an agency, Eric Roos is leaving Swirl, the Bay Area shop he helped found in late 1997.
The agency will continue with Martin Lauber as partner and chief creative director. Roos, 39, who served as partner and director of account services and planning, will remain on board while the shop looks for his replacement.
“There’s a big change in the agency business, and long-term relationships seem to be going out of vogue,” Roos said.
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