Swirl Finds Its Groove

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Shop’s First Campaign for Virgin Megastores Celebrates a Hip, Eclectic Taste in Music
SAN FRANCISCO–Swirl unveils its first TV work for Virgin Megastores this week with three 30-second TV spots in the first phase of a new national campaign for the retail music chain.
The campaign’s tagline, “Something for all of you,” replaces “One store. Infinite possibilities.” The previous tag was developed by the client’s former shop, Brains in Los Angeles. San Francisco-based Swirl was awarded the business in March.




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