Swine Flu Hasn't Changed Consumer Behavior

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A lethal epidemic is a factor the struggling economy could have done without. In this very early stage, though, swine flu has yet to exert much effect on U.S. consumers’ behavior, according to a Gallup poll conducted earlier this week.

The survey asked adults whether they’d done a number of things “yesterday because of a concern about swine flu.” While 22 percent said they’d “worried about getting swine flu,” just 3 percent said they’d “decided not to go out shopping or to a restaurant” because of this.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in