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NEW YORK Maine is attempting to raise its college graduation rate with a campaign targeting seventh and eighth graders that will debut during local broadcasts of the Super Bowl on Sunday. Portland, Maine-based independent Via handles the initiative.
In one spot, a boy sits in his bedroom playing a videogame. As his mother yells that she hopes he’s doing his homework, he responds in the affirmative and continues to play. A talking donkey appears and castigates him for lying.
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