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DALLAS Stone Ward Advertising breaks an integrated campaign for Terminix with four TV spots that feature talking walls this Monday.
According to the Little Rock, Ark., agency, the premise of the campaign is: “If walls could talk, they’d have a lot to say about the hidden problems caused by termites or pest infestations.”
In the TV spots, faces emerge from the walls in different settings, telling the homeowner facts about termites and other pests that could affect their property.
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