Swamp Thing

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

You’d figure Anheuser-Busch would know a thing or two about swamps, having croaked and kibitzed with all those frogs, lizards and ferrets.

Evidently, you’d be wrong. The St. Louis brewer had residents of Jacksonville, Fla., reaching for their atlases—or perhaps for an imported beer—after it put up a billboard there recently. The ad, for Busch beer, featured a photograph of the Okefenokee Refuge, a famous national wildlife area in the Southeast, along with the headline: “Busch beer and the Okefenokee.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in