SVP’s Arrival Could Delay Comcast Decision

LOS ANGELES The appointment of Marvin Davis yesterday as svp of marketing for Comcast could delay the selection of an agency to handle the client’s creative duties, sources said.

Over the next few weeks, Davis will visit the three remaining agencies vying for the Philadelphia-based client’s business before a final decision is made, sources said.

Billings on the business in play are undisclosed. The client all told spent close to $180 million through the first 10 months of 2004, per TNS Media Intelligence/CMR.

The remaining contenders for Comcast are Omnicom Group’s Goodby, Silverstein & Partners in San Francisco; Interpublic Group’s Deutsch/LA in Marina del Rey, Calif.; and independent The Richards Group in Dallas. Sources said Omnicom’s DDB has dropped out of contention. Incumbent Red Tettemer, an independent agency in Philadelphia, is not defending.

Agency executives either could not be reached or declined comment.

Davis will report to Dave Watson, evp of operations, and will be responsible for developing and implementing comprehensive integrated marketing, sales and branding strategies for the company’s video, data and voice services.

“Comcast has built a tremendous platform that offers quality products, reliable service and new technologies,” Watson said in a statement. “Marvin’s leadership and expertise will help take us to the next level and strengthen our position as the provider of choice as we bring multiple video, online and voice products to our customers.”

Davis most recently served as vp of advertising and brand management for Verizon Wireless. He also has held executive positions with GTE Wireless, BellSouth Telecommunications and Procter & Gamble.

—with Brandweek staff reports