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Marketers are less glum now than they were a year ago about their business prospects and the economy according to a new survey from Association of National Advertisers. The organization polled 143 of its marketer members in January for this latest survey.
The survey indicates that while marketers are still cutting budgets, planned reductions are less drastic than ones made over the past 18 months.
Eighty-three percent of survey respondents report that they continue to identify cost savings and reductions in their current marketing and advertising efforts.
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