Survey: Consumers Warm to Advertising

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Consumers’ tolerance toward advertising is at an all-time high, according to a new survey from RoperASW.

“Companies thinking of chopping their ad budgets may want to think again,” the organization said. “For those companies that can afford it, this could be a good time to be on the air, in print and online.”

The survey concludes that almost one in four Americans, 23 percent, consider most TV commercials useful and informative. That’s up 4 percent since 2000—and a record since the survey began in 1975.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in