Southern California may very well be the plastic surgery capital of the world. The competition for customers, therefore, is probably the fiercest.
To reach prospective consumers in need a nip, tuck or enhancement, Orange County, Calif.-based CosmetiCare, a multi-office plastic surgery center, has unveiled a direct response campaign that gets straight to the heart of the matter.
Scottsdale, Ariz.-based Alpern Ad-Hoc has created ads (one is shown here) that feature images of men with rippling muscles and women with shapely thighs and bountiful breasts. A TV spot began running last week in Southern California telling viewers that ‘it’s time to look your best’ and ‘it’s time to lift your spirits,’ and offering a toll-free number for more information.
A set of provocative billboards went up a couple of weeks ago around Southern California.
Alpern’s president, Barbara Lehman, said the campaign is directed at ordinary folks, hence the tagline: ‘Plastic surgery for real people.’
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