Surgeon General Calls for Ad Retreat

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BOSTON The U.S. Surgeon General’s Office has called for an end to alcohol advertising in college publications, alcohol-company sponsored college events and a voluntary cutback on billboards in an effort to curb underage drinking.

In addition, the SGO asked the entertainment and media industries not to glamorize underage alcohol use in films and on TV.

The report made no call for new legislation, but proposed intensifying and expanding educational initiatives at the community level.

“Research shows that young people who start drinking before the age of 15 are five times more likely to have alcohol-related problems later in life,” said acting surgeon general Kenneth Moritsugu, in a statement.





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