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NEW YORK — Roxy, an apparel brand from Quicksilver, this week breaks a two-month marketing push aimed at building an online environment for female active-lifestyle and surfing enthusiasts.
For the online portion of the campaign, the Huntington, Calif.-based surfwear line has teamed up with Screenblast, a Culver City, Calif.-based broadband entertainment company from Sony Pictures Digital Entertainment.
One of the elements, a co-branded area on the Screenblast site
( http://www.roxy.screenblast.com/ ), lets users preview eight different excerpts from the upcoming Roxy “surf, NOW” video.
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