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The Supreme Court has given Pom Wonderful the go-ahead to sue Coca-Cola in a case expected to have significant ramifications for the food and beverage industry, in terms of how foods are named and labeled.
At the heart of the case is one central question: Can a company like Pom sue another company (Coca-Cola) on a claim of using a misleading label, if that label that has been interpreted as permissible by the Food and Drug Administration?
Pom sued Coke six years ago, accusing the beverage giant of misleading consumers about its Minute Maid Pomegranate Blueberry Flavored Blend of Five Juices, which actually consists of 99 percent apple and grape juice.
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