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High-End Pet Food Company Parts With Doner Over Strategy
DETROIT–The Iams Co. is gearing up a review to find a new agency for its $15 million account following a split with longtime agency Doner.
The 12-year relationship disintegrated due to differences in opinion between the Southfield, Mich., agency and the company over strategic direction, said Alan Kalter, Doner chairman and chief executive officer.
“We’re pretty firm on where we believe the opportunity lies, and they have their points of view,” Kalter said.
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