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LOS ANGELES Dailey & Associates said it has added creative and media planning chores on four Supervalu chains, quickly replacing some of the billings it will lose as a result of Safeway’s decision last month to award its $250 million broadcast business to DDB and PHD.
Interpublic Group’s Dailey in West Hollywood, Calif., takes over on the Albertsons, Acme, Jewel-Osco and Shaw’s/Star Market properties. Independent Duncan & Associates in Los Angeles had handled those accounts.
All told, those Supervalu brands spent about $100 million in domestic measured media last year, per Nielsen Monitor-Plus.
Albertsons
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