The Superstar Creative Who Was Supposed to Lead Goodby Silverstein Is Leaving the Agency

Eric Kallman of Old Spice fame will go freelance

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Just over four months after being promoted and identified as part of the next generation of leadership at Goodby Silverstein & Partners, executive creative director Eric Kallman is leaving the agency to work as a freelancer and "pursue other outside creative interests."

Kallman, who Adweek named one of the U.S. ad industry's top creative chiefs in this summer's Creative 100 list, is best known as the copywriter behind Old Spice's "The Man Your Man Could Smell Like" campaign, launched while he was with Wieden + Kennedy, Portland, Ore.

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