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DALLAS The Richards Group is among the agencies contending for the advertising account of BI-LO Supermarkets, sources said.
The Dallas agency is vying for the estimated $5 million business against OneSource in Atlanta, Henderson Advertising in Greenville, S.C., and O2 Ideas in Birmingham, Ala., according to sources.
Richards lists H.E.B. among its clients, but sources said a conflict does not exist because that grocery chain only operates in Texas and Louisiana, where BI-LO does not have stores.
The
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