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Supercuts has launched a review for its estimated $10 million media planning and buying account, said Patti Langworthy, brand director for the hair salon franchiser.
Competing for the Minneapolis-based chain’s business are MediaCom, MediaVest, Mediaedge:cia, Initiative Media North America, Zenith Media, OMD, PHD, Icon International, R.J. Palmer, Media Kitchen and incumbent agency Universal McCann, whose sister shop, McCann-Erickson, San Francisco, handles creative.
“We have a great working relationship with McCann, [but] we haven’t done a media review in several years and it’s time to take a look and see what’s out there,” said Langworthy.
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