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Category.leader.Visa’s.seemingly.insurmountable.lead Continued, but.new.technology.promises.advanced.payment.systems.with.The potential.to.change.current.market.dynamics..Stay.tuned.
Rank….Brand…………….. Co. Name, Location
.Lead Agency, Location
…Sales (billions):
…Media Expenditures (millions):
1….Visa………………………Visa USA, San.Mateo, CA
..BBDO, New York
…Sales: $340.2
…Media Expenditures: $154.6
2….MasterCard……………MasterCard International, New York
..Ammirati & Puris/GSD&M, New York
…Sales: $198.0
…Media Expenditures: $75.2
3… American Express…. American Express, New York
Ogilvy & Mather, New York
…Sales: $115.2
…Media Expenditures: $152.6
4….Discover……………….Dean Witter/Discover, Riverwood, IL
..DDB Needham, Chicago
…Sales: $47.5
…Media Expenditures: $76.7
5….Citibank…………………Citibank., New York
..Lowe & Partners/SMS, New York
…Sales: NA
…Media Expenditures: $70.0
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SCROLL SuperBrands 97
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