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General
Soft drink volume was up 3% in a volatile year that saw Coke snap up Barq’s and Cadbury still digesting Dr Pepper/Seven-Up. Non-cola brands again were the biggest movers. Ready-to-drink teas, powered by cold-fill entries, saw volume up 12% to 336 million cases. Market shares:
Pepsi/Lipton 32.7%; Snapple 29.3%; Nestea 14.6% and Arizona 10.5%.
Rank….Brand…………….. Co. Name, Location
..Lead.Agency, Location
…Case.Sales (millions):
…Media Expenditures (millions):
1… Coca-Cola Classic…. Coca-Cola, Atlanta
..Edge Creative and various, Los Angeles
…Sales: 1,827.0
…Media Expenditures: $73.1
2….Pepsi-Cola…………….Pepsi-Cola, Somers, NY
..BBDO, New York
…Sales: 1,404.5
…Media Expenditures: $106.2
3….Diet
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