SuperBrands 97 Category Ranking: BEER, WINE, LIQUOR

Beer
A 1.2% decline in domestic beer shipments to 174.6 million barrels disguised several encouraging trends. The explosion in higher-priced specialty beers continued, even as consumers generally traded up from popular-price to premium beers, meaning revenues per barrel rose. And imports, generally priced above premium, jumped a healthy 7.1% to 11 million barrels.
Rank….Brand…………………. Co. Name, Location
..Lead.Agency, Location
…Sales.(millions.of.barrels):
…Media Expenditures (millions):
1….Budweiser………………….Anheuser-Busch, .St. Louis
..DDB Needham, Chicago
…Sales: 37.2
…Media Expenditures: $105.1
2….Bud Light………………….Anheuser-Busch, St. Louis
..DDB Needham, Chicago
…Sales: 17.9
…Media Expenditures: $65.9
3….Miller Lite…………………Miller Brewing, Milwaukee
..Leo