Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Sara Lee, Levi Strauss and VF Corp. held onto their top positions once again. Nike’s apparel division returned to the list after a year’s hiatus. While menswear sales have gained slightly, the business is casual. Suitmaker Hartmarx fell off the top 10 in 1995.
Jones Apparel Group debuted this year. The outlook is good for Jones, which picked up the rights to make Lauren, Ralph Lauren’s latest sub-brand.
Rank….Brand……………………………………… Company.Name, Location
.Lead Agency, Location
…Sales (billions):
…Media Expenditures (millions):
1….Hanes, Champion, L”eggs………………….Sara
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in