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Hotels
Holiday Inn has waged an aggressive franchisee sign-up program, leading to
significant revenue growth in 1994. The industry also enjoyed occupancy and
rate increases.
Brand Co. Name, Location
Lead Agency, Location
Sales (billions)
Media Exp. (millions)
1 Holiday Inn Holiday Inn Worldwide, Atlanta
Young & Rubicam – New York
Sales: $5.0
Media Exp.: $27.8
2 Marriott Marriott, Washington, DC
McCann Erickson – New York
Sales: $4.8
Media Exp. $23.9
3 ITT Sheraton ITT Sheraton, Boston
Wells Rich Greene BDDP – New York
Sales: $3.9
Media Exp.: $27.1
4 Ramada, Howard Johnson, Days Inn Hospitality Franchise Systems,
Parsippany, NJ
Various
Sales: $3.5
Media Exp.:
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