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Nike cracked the $2 billion mark, but the biggest gains were made by Adidas. A
quadrupling of its media expenditures to $5.2 million paid off with a 74.2% increase
in sales, propelling a move from eighth to third place in the category.
Brand Co. Name, Location
Lead Agency, Location
Sales: (billions)
Media Exp.:(millions)
1 Nike Nike, Beaverton, OR
Weiden & Kennedy, Portland, OR
Sales: $2.01
Media Exp.: $101.0
2 Reebok/Avia Reebok International, Stoughton, MA
Leo Burnett, Chicago
Sales: $1.52
Media Exp.: $57.7
3 Adidas Adidas America, Portland, OR
Team One, El Segundo, CA
Sales: $.331
Media Exp.:
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