SuperBrands 96 Category Ranking: AUTOMOBILES

Import Luxury
Acura’s Integra, with a 14.8% jump in sales from 1993, heads the list. The
Europeans, with more aggressive advertising and marketing, updated products
and better pricing, made a strong showing.
Brand Co. Name, Location
Lead Agency, Location
Sales (units)
Media Expenditures (millions)
1 Acura American Honda Motor, Torrance, CA
Ketchum Advertising, Los Angeles
Sales: 112,137
Media Exp.: $197.2
2 Lexus Toyota Motor Sales USA, Torrance, CA
Team One Advertising, El Segundo, CA
Sales: 87,419
Media Exp.: $202.8
3 BMW BMW of North America, Woodcliff Lake, NJ
Fallon McElligott, Minneapolis
Sales: 84,501
Media Exp.: $87.5
4 Volvo Volvo Cars of North America, Rockleigh, NJ
MVBMS, New York
Sales: 81,788
Media Exp.: $56.5
5. Mercedes Mercedes Benz of North America, Montvale, NJ
Lowe & Partners, New York
Sales: 73,002
Media Exp.: $88.4
Source: J.D. Power & Associates (units); Competitive Media Reporting
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