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Import Luxury
Acura’s Integra, with a 14.8% jump in sales from 1993, heads the list. The
Europeans, with more aggressive advertising and marketing, updated products
and better pricing, made a strong showing.
Brand Co. Name, Location
Lead Agency, Location
Sales (units)
Media Expenditures (millions)
1 Acura American Honda Motor, Torrance, CA
Ketchum Advertising, Los Angeles
Sales: 112,137
Media Exp.: $197.2
2 Lexus Toyota Motor Sales USA, Torrance, CA
Team One Advertising, El Segundo, CA
Sales: 87,419
Media Exp.: $202.8
3 BMW BMW of North America, Woodcliff Lake, NJ
Fallon McElligott, Minneapolis
Sales: 84,501
Media Exp.:
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