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General Trucks, SUVs, Mini-Vans
U.S. automakers dominate, accounting for 85% of category sales, as opposed to 65%
for cars. Toyota’s compact pickup was the only import to edge into the top 10.
Brand Co. Name, Location
Lead Agency, Location
Sales (units)
Media Expenditures (millions)
1 Ford F-Series Ford Motor, Dearborn, MI
J. Walter Thompson, Detroit
Sales: 646,039
Media Exp.: $60.7
2 Chevrolet C-K General Motors, Warren, MI
Lintas: Campbell-Ewald, Warren, MI
Sales: 551,849
Media Exp.: $40.0
3 Ford Ranger Ford Motor, Dearborn, MI
J. Walter Thompson, Detroit
Sales: 344,744
Media Exp.: $43.9
4 Ford Explorer Ford Motor.
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