How much of Super Bowl XXVII actually consisted of football? According to Satellite Orbit, which describes itself as ‘the magazine of satellite television,’ real playing time – i.e., every play from snap to whistle – added up to a grand total of 15 minutes 42 seconds. Dead-ball time – everything from huddles and first-down measurements to the halftime activities – accounted for 2 hours 23 minutes 53 seconds. And the combined time of all those Super Bowl commercials? Counting from opening kickoff to final whistle, the magazine came up with a figure of 43 minutes 30 seconds. Can’t wait til next year, eh?
Copyright Adweek L.P. (1993)
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity