SUPER SCRUBS

The western suburbs of Boston are no exception when it comes to the statewide nursing shortage, and a new multimedia campaign from the MetroWest Community Healthcare Foundation aims to help rectify the situation.

A poster, created by Inside Out Communications in Holliston, Mass., shows a close-up of a nurse in blue scrubs. At the bottom, “Nurse Power” appears in large text; copy underneath reads, “Our health care runs on it.”

“The campaign [aims] to publicly recognize the crucial contribution our nurses make to the healthcare of our communities and to inspire more people to consider nursing as an exciting professional choice,” said Dean Swartz, vp at Inside Out.

The posters appear on shopping center kiosks.

A Web site, also created by the shop, details the achievements, financial rewards and growth potential associated with the profession.

Banner ads are also included in the campaign; billboards and radio spots are being considered as well, Swartz said.