For Super Bowl, Dove Men Will Basically Just Put a New Hashtag on Its 2014 Father's Day Ad

Smart refresh or missed opportunity?

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If you loved Dove Men + Care's touching ad from last Father's Day, you'll either be disappointed or excited to hear what the brand has in store for the Super Bowl.

The Unilever brand won't be rolling out new creative at this year's Super Bowl. Instead, the marketing team has freshened up its popular spot from June 2014 and will run it during the Big Game. The move gets more mileage out of a strong video, but it's also a bit of a letdown for those hoping to see something new.

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