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SAN FRANCISCO Napster said it would air a Super Bowl ad touting the launch of its portable Napster to Go music service that competes against Apple’s iTunes.
The commercial is part of the six-month, $30 million “Do the math” campaign crafted by an in-house team, according to a representative for the Los Angeles-based client.
A 30-second spot scheduled to air during the third quarter of the game positions Napster as a much more cost-effective alternative to the Apple online music-file service.
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