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Fasten your seat belts. Or maybe don’t bother.
This Sunday’s Super Bowl XLV commercials will be so full of cars jockeying for position—at least seven automakers are expected at the starting line, with three other auto-related marketers along for the ride—that it could easily feel like gridlock.
If one car spot after another isn’t your idea of fun, the broadcast will aim to amuse in other ways, including oddball musical and comedy pairings (Justin Bieber and Ozzy Osbourne for first-timer Best Buy; Richard Lewis and Roseanne Barr for longtimer Snickers) and random celebrity endorsers (Faith Hill for Teleflora, Kim Kardashian for Skechers).
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