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BOSTON SunTrust today said it has selected Interpublic Group’s Mullen for advertising and integrated brand communications following a review.
Mullen’s offices in Wenham, Mass., and Winston-Salem, N.C., will handle the bank’s creative, media and digital chores for the bank based in Atlanta.
WPP Group’s Young & Rubicam had been the previous lead creative agency on SunTrust. That agency’s pursuit of Wachovia — ironically, a longtime Mullen client — triggered the SunTrust review.
The SunTrust creative now shifting includes online marketing chores at VML, a unit of Y&R Brands.
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