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As the U.S. economy continues to improve, SunTrust Banks plans to run its first national 30-second commercial during Super Bowl 50.
According to CMO Susan Somersille Johnson, the brand decided to go all in on the Big Game this year because Americans are starting to recover their financial footing from the decade-long recession. She cited the Federal Reserve's recent decision to hike interest rates for the first time in 10 years as proof that Americans are optimistic about their finances.
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