Sunoco Chooses SFGT to Propel Sales

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NEW YORK Sunoco has awarded its creative and media account to SFGT following an eight-week review, the agency said.

The Philadelphia agency said it would strategically develop the gasoline brand’s recently signed deal to be the official fuel of Nascar.

Philadelphia-based Sunoco, which signed a 10-year deal with the stock car racing group in January, said it was impressed by the hometown shop’s Nascar experience. The agency had worked on strategy and positioning for the Winston Cup, a race series now sponsored by cell-phone provider Nextel and renamed the Nextel Cup.

“Our





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