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Sunbeam Corp. has scrapped plans for an agency review for its $160 million global marketing account. Instead, it is only discussing the “financials and logistics” of the account with Ogilvy & Mather, Chicago, the agency for Sunbeam brands, according to company representative Maureen Bailey.
Bailey stopped short of saying the account will be consolidated with the agency, but sources close to the company said such a move is likely.
O&M officials could not be reached for comment.
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