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Sunbeam Corp. scrapped its agency review last week within hours of terminating chairman and chief executive officer Albert Dunlap.
The Delray Beach, Fla., company last month had announced plans to open a review of its global advertising and marketing account, which it valued at $160 million.
Ogilvy & Mather, Chicago, the incumbent agency on the Sunbeam brands, had been in discussions with the client about handling a consolidated account [Adweek, June 1], but Sunbeam was also moving forward with a formal review.
Cleveland consultancy Rojek Marketing Group had begun quietly contacting a handful of agencies about their global capabilities.
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