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Financial services company SunAmerica has put its estimated $10-12 million account in play.
The Los Angeles-based company has hired consultancy Select Resources International, also in Los Angeles, to conduct the search. Requests for proposals went out last week to agencies around the country.
Incumbent Asher & Partners in Los Angeles will defend the business, said Bruce Dundore, agency partner and executive vice president, creative director. The shop has handled the business since the mid-1990s.
SunAmerica is being acquired by American International Group, a U.S.-based
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