Sun Win Sparks Account Swap

Initiative Media North America being named global media agency for the $100 million-plus Sun Microsystems account last week has also benefited Lowe Lintas & Partners. To avoid a conflict, an estimated $40-50 million in Dell Computer buying duties that were handled by Initiative have moved to sister Interpublic shop Lowe Lintas. Both accounts will be handled by the agencies’ New York offices.

Executives from The Lowe Group and Interpublic helped engineer the shuffle, which takes some of the sting out of Lowe Lintas’ loss of Sun creative and media duties to the team of J.