Sun Healthcare Group Selects O&M To Brand Its Many Divisions

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LOS ANGELES – Ogilvy & Mather’s office here has picked up ad duties for Sun Healthcare Group after a review of undisclosed shops.
The agency is charged with developing a cohesive brand message for the growing health services company, which operates long-term care facilities worldwide. O&M was hired on a fee basis, and the exact spending for this year has not yet been determined, according to agency executives.
The Albuquerque, N.M.-based company has divisions ranging from skilled nursing care to subacute care to rehabilitation therapy.
“It’s a full soup-to-nuts branding exercise for all of their divisions and all of their alliances,” said Brad Fornaciari, an O&M account director.
Advertising will consist primarily of business-to-business work, with a possible consumer component.



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