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NEW YORK Summit Entertainment, a new global theatrical motion picture studio, has selected WPP Group’s MindShare to handle media duties for its U.S. theatrical and home entertainment divisions following a review, the client has confirmed.
The company, formed in the spring of this year, has an annual estimated advertising budget of $75 million.
Other contenders were independent shops Horizon Media and Palisades Media.
MindShare’s Los Angeles office will handle the planning and implementation duties. The shop was able to pitch the Summit business after former client Fox awarded its studio account earlier this year to Zenith Media after a review.
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