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Seeks Successor to Its 20-Year Ad Partner
SAN FRANCISCO–Jelly Belly gourmet jelly beans will begin looking for a new agency this summer.
Herman Goelitz Candy in Fairfield, Calif., maker of the fruity candy that Ronald Reagan made famous, will initiate a review for creative and media duties on its advertising account after it fills the empty position of marketing director, confirmed company officials.
Billings are estimated at $4-5 million. Incumbent Lutat & Batley Advertising in San Jose, Calif.,
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