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Sumitomo Bank of California has replaced two of its ethnic agencies, following separate reviews.
Valdƒz Zacky Advertising and LaGrant Communications, both in Los Angeles, have been selected to handle Hispanic and African American ad duties, respectively, according to Thomas Shin, marketing manager of the San Francisco-based bank. Billings for each account are just under $1 million.
Conill Advertising, New York, a division of Saatchi & Saatchi, previously handled Sumitomo’s Hispanic advertising, while Universal Media Group in Long Beach, Calif.,
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