Sullivan Means Business for Nashua

BOSTON Sullivan Creative has been hired by the Nashua Office of Economic Development to promote the municipality to businessness that might consider establishing a presence in the southern New Hampshire city.

First comes a round of market research designed to identify the city’s strengths and limitations from a business perspective. Then, the independent agency in Watertown, Mass., will construct an image campaign that will include a Web site, brochures and related materials set to launch next month.

The effort is being undertaken because Nashua, is at “at economic and social crossroads right now,” said Alan Manoian, the city’s assistant director of economic development. With a population of 88,000 and build-out around 95 percent, the city is looking to find new ways to stay competitive in order to ensure “job creation far into the future,” Manoian said.