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BOSTON Sullivan Creative said it has been hired by Massachusetts Bay Community College to create a “viewbook” and prospecting literature.
The shop will also manage and implement Web-based, print-on-demand fulfillment materials.
Each viewbook will be personalized to reflect the courses of study requested by prospective students, the agency said.
Watertown, Mass.-based Sullivan, an independent shop, is developing the content and design of the materials, working with WebCTel in Boston, a software provider, to capture data. Papergraphics, a Merrimack, N.H.,
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