Suissa-Miller Wins $20-25 Mil. Princess Account

NEW YORK-Princess Cruises has awarded Suissa Miller its $20-25 million account. The Los Angeles agency prevailed over finalists McCann-Erickson, Los Angeles, and Lowe Lintas & Partners, New York, in a two-month review.

J. Walter Thompson, Chicago, had handled the account for the past five years.

The cruise line is also conducting a separate review for its collateral and direct response business following a split with collateral/DR shop Kaiser-McEwen, here, over what a Princess representative described as “creative and other differences.”