Sugarbush Ski Resort Review Down to Two Shops

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boston—Sugarbush Ski Resort has narrowed the review of its estimated $2 million account to a pair of agencies, sources said.

The finalists are DiMassimo Brand Advertising, New York, and Fort Franklin, Boston, according to sources close to the competition.

Jill Whysel, director of marketing at the Warren, Vt.-based vacation facility, said two agencies remained, but she declined to name them.

Next week, the agencies will present speculative creative campaigns during the final portion of the review; a winner is expected to be named in early July, said Whysel.





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