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Shops don’t often send out treatises elaborating on staffing woes. It came as some surprise, then, when Shoptalk received a release purporting to be from a small Boston shop and with a headline suggesting, ominously, “Trinity Communications Announces Staff Reductions.”
It appeared to be the genuine article—written on company letterhead, with the correct name and contact info for Trinity president Dan Logan. And the basic message—that 11 of the company’s 70 associates had been laid off—turned out to be accurate.
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